Bitcoin has been on everyone’s lips since last year, reason enough to think about investing in the cryptocurrency yourself and becoming an investor. Many experience the ups and downs of Bitcoin and do not dare to take the risk. That’s where influencers come in. There have been several influencers on social media platforms for a long time who report daily on crypto currencies and their rates. In finance, the more normal and calm a person appears, the more believable and trustworthy they are. This can also be transferred to the influencers. However, you do not reach potential new investors with such people and their content, because they are usually already dealing with the topic and investing in the crypto currency. You can reach new people with the more prominent influencers, those who already have a considerable number of followers, because for many followers the word of an influencer is law. For example, an American rapper uses an app to advertise Bitcoins. Such prominent influencers can represent the first entry into this topic for many and are therefore becoming increasingly important for the crypto market. Yes, even an Elon Musk, who has several million followers on social media, uses his reach and thus influences his fans, even if they don’t notice it directly. The question remains as to how profitable it is to recruit new investors via the influencer market and to what extent this will change the stock market.