Sporting goods manufacturer Nike has secured a patent for the tokenization of shoes on the Ethereum Blockchain. The issued tokens are so-called non-fimgible tokens (NFT).

More and more people wear the popular sneakers in their everyday life and contribute a share to the strongly growing sales. Nevertheless, even such consumer goods companies are forced to implement new technologies.
A patent now grants Nike a digital asset for shoes as well as corresponding application possibilities. With this, the manufacturer wants to ensure the authenticity of the article and improve retail.

When the physical shoe is purchased, the corresponding token is to be unlocked by entering an identification code. The main goal of the sports equipment manufacturer is to solve the problem of counterfeit products. The authenticity of the product could be proven by using the Blockchain technology.

Furthermore, Nike suggests that the token creation should be linked to the sale of shoes. Accordingly, the scarcity of copies in circulation could also be proven. If the shoe changes hands, ownership of the digital token can be transferred to the new owner.