The digital music dealer eMusic has introduced a so-called “eMU token” to help musicians earn more royalties. On 26 May eMusic announced the launch of the token. The goal is to create a sustainable music ecosystem. Through the eMU crypto-asset, artists on the platform will be able to claim more of their royalties for themselves in the future. Tamir Koch (President of the company) added that streaming for artists does not work well so far:

“Streaming has dramatically increased revenues and acceptance, but the model has proven to be fundamentally flawed. Hard-up artists receive a fraction of the royalties, while intermediaries take an ever larger slice of the cake and leading services continue to make losses”.

The new business model creates a fairer flow of money between fans, artists and music services. Blockchain allows music distribution to be decentralized, generates more revenue for artists and provides full transparency on music consumption. The eMu-Token not only facilitates transactions, it also enables some “direct-to-fan” functions such as immediate rewards, merchandise or crowdfunding.