Direct peer-to-peer trading, dismantling of distributors, denomination: NFTs democratize access to new forms of investment, tie fans to artists and thus change the rules of the game in the art and music market for all protagonists.

Rapper Cro, who became famous for hits like “Easy,” has also swapped mic for paintbrush and is now putting his oil painting “Michelle” on the blockchain via the Timeless platform under his artist alias Carlito.

Whatever the portfolio of pop culture artifacts yields finds its way here via the Timeless platform. A red leather jacket by Michael Jackson, the first comic issue of the X-Men, Pokémon trading cards, a few rare drops of wine and, in between, now a painting by Cro. Blockchain technology is becoming the igniting spark for decentralized trading of collectibles. It is opening up new forms of collective investment, replacing distribution structures and creating new forms of interaction between artists and the public in the process.