In traditional Web 2.0, social media are characterized by the platform economy and are not remotely decentralized. Content from users is stored in their own centralized databases and transfer of content from one network to another is not possible. This means that profiles, contacts and content are always tied to a specific network and belong to the network operator itself.

To change that, the founders of Aave want to create a modern social media framework on the Polygon Blockchain, with supposedly ethical approaches. The Lens Protocol has the potential to address many of the concerns currently troubling Elon Musk. The Lens Protocol could change the way we think about social media forever. No more mysterious algorithms: Our data should belong to us, too, according to Lens. With a kind of family tree of NFTs, the company is now paving the way toward Web 3.0.