The two largest TV producers LG and Samsung are bringing the world of NFTs to their TVs. NFTs are to be traded and displayed on the TV via a dedicated marketplace, the LG Art Lab. Initially, this option will only be available to U.S. customers. For the project, the two TV giants are cooperating with the blockchain Hedera Hashgraph, which already counts some other big companies like Google, IBM, Telekom and Boeing among its partners. Samsung already published its plans for its own NFT marketplace at the beginning of the year and has been advancing into the crypto space with various projects for quite some time.